Today, December 21, the EUKrayina (EUCountry – ed.) information campaign will commence. The project was initiated by the Deputy Prime Minister for European and Euro-Atlantic Integration of Ukraine with the support of the Delegation of the European Union to Ukraine and the EU project "Association4U". The purpose of the information campaign is to raise awareness of people regarding the benefits of European integration and to demonstrate European values through the examples of everyday life of Ukrainians.

"European integration is about true positive changes in people's lives, those embodied in the reforms and commitments of the Government within the Association Agreement between Ukraine and the European Union," commented Olha Stefanishyna, Deputy Prime Minister for European and Euro-Atlantic Integration of Ukraine. "European integration concerns all aspects of our lives – those are a better education, greater opportunities for Ukrainian business, convenient administrative services, protected consumer rights, quality products on shelves of stores. Every Ukrainian citizen can accelerate Ukraine's movement towards the EU if he or she follows European standards and values. That is why we are launching a new information campaign to tell Ukrainians how to implement European integration in every aspect of our daily lives. "

More about the EUKrayina campaign and European integration, in general, can be found at: https://association4u.in.ua/

Background

According to the KIIS (Kyiv International Institute of Sociology) survey, for 46.6% of Ukrainians European integration means a change in the quality of work of the state: comfortable services, respect for citizens, providing all conditions for a decent life and work, for 38.1% - it means living by EU standards: social, economic and legal. 42.1% believe that the President of Ukraine is the voice/face of European integration. Also, 24.6% of respondents do not link the specific reforms currently underway in Ukraine with the country's course towards EU membership.