• Українською
  • Gov’t communication specialists sharpen their skills
    Information and Communication Department of the Secretariat of the CMU, posted 17 May 2019 11:36

    Today, May 17, the Third All-Ukrainian Forum of Specialists in the sector of Government Communications #onevoice commenced.

    The #onevoice platform gathered experts of the communications departments of ministries and other central executive authorities to improve their professional skills and experience exchange. Over 30 speakers, including foreign ambassadors, government officials, international PR experts, well-known specialists in the sector of public communications, management and marketing, digital technologies, creative industry, etc. will share their expertise with the participants.

    The Advisor to the Prime Minister Dmytro Stoliarchuk is hosting the Forum.

    He reminded that having come from journalism to work with the Government of Volodymyr Groysman, he launched the change in the policy of government communications.

    According to him, information campaigns were actively conducted to promote reforms, cooperation between government communicators intensified, forums became educational platforms for improving skills and exchanging experience.

    Dmytro Stoliarchuk believes that the Third Forum will enable generating a number of initiations and ideas on how to improve government communications. "I dream that government communications will undergo structural transformation. And for this purpose we exchange experiences. The openness of the Government, its interaction with the public is part of the reforms", said Dmytro Stoliarchuk.

    He announced that Prime Minister Volodymyr Groysman had sent his greetings to the participants of the Forum and handed over a book by Chris Anders, which will be presented to the most active participant of social networks of the event after the forum winds up.

    In addition, head of the Information and Communications Department of the Secretariat of the Cabinet of Ministers of Ukraine Roksolana Stadnyk reminded about the success of the #onevoice platform, the largest of which is the campaign on branding of Ukraine - Ukraine NOW: "In the framework of the #onevoice, a lot has been done, and the greatest success is the campaign for the establishment of the Ukraine NOW brand, which has already been recognized on international stage".

    Background

    The Third All-Ukrainian Forum is devoted to the almost three-year work of the Government Communication Platform the #onevoice in line with Government Order No. 985-p, as well as to improving communication activities, raising the level of awareness of the public about the activities of executive authorities and implementing reforms, highlighting urgent issues of implementation the state policy in various spheres.

    The initiator and organizer of the event is the Information and Communication Department of the Secretariat of the Cabinet of Ministers of Ukraine.

    It should be noted that the first two all-Ukrainian forums of specialists in the sector of government communications took place in June and October 2017.