Vice Prime Minister of Ukraine Pavlo Rozenko commissioned the Ministry of Culture of Ukraine and the Ukraine State Film Agency to establish a dialogue with owners of cinema chains to ensure the screening of Ukrainian production films. He said during a meeting on the development of cinematography in Ukraine.
"This is a different story when there are produced rather good films, but they do not reach the audience because of the problems that arise with the distribution of Ukrainian films. We already observe a tendency when, unfortunately, high-quality Ukrainian films are actually shown in the void. Most sessions occur, to put it mildly, at an awkward time. On weekdays it is, for example, 10:00 or 14:00. It is quite natural that the question arises: what is the drive of this process and who can afford to go to the cinema during working hours or during training?! And then they are telling about empty cinemas, and that Ukrainian films can not ensure normal box office receipts", he stressed.
"I believe that in this issue the Ministry of Culture and Ukraine State Film Agency should embark on a dialogue with owners of cinema chains to ensure the screening of Ukrainian films in cinemas. So that we then would not have to talk about the necessity of quotas of Ukrainian films. If this requires amending the current legislation, an appropriate regulatory framework, although it is a free market, let's discuss this issue", said the Vice Prime Minister.
Pavlo Rozenko also drew attention of government officials and representatives of the film industry that it is necessary to intensify the promotion of Ukrainian films.