Ukraine Now brand  can easily become a sign indicating belonging to the best Ukrainian product. This was stated by Roksolana Stadnyk, Head of the Information and Communication Department of the Secretariat of the  Cabinet of Ministers of Ukraine at the Forum “The Prospects of Ukraine NOW Branding in Creative Industry Projects” heldwithin the framework of Ukrainian Fashion Week.

"Collaboration between creative  industry and the state which yielded a tangible result within the framework of branding Ukraine Now, can and should  be broadened to other creative sectors. I hope that the fashion industry will pick up Ukraine Now brand, as many Ukrainian businesses have already done, and will continue its rapid and vivid development. Developed identic can easily become a sign that indicates belonging to the best Ukrainian product ", Roksolana Stadnyk emphasized.

According to her, Ukraine possesses extremely powerful creative potential, in particular, in the fashion industry: "Ukraine Now brand has already gaining ground – it has received one of the most prestigious Red Dot Design Award, and most importantly - acceptance by Ukrainian business, entrepreneurs, start-ups."