The Red Dot Award, which was received by Ukraine NOW brand approved by the Government is evidence of recognition by the international community of the creative industry and government communications of Ukraine. Head of Information and Communication Department of the Secretariat of the Cabinet of Ministers of Ukraine Roksolana Stadnyk wrote on her Facebook page.
"This is a recognition of our country, recognition of our creative industry, recognition of government communications, and a great promotion of the country," Roksolana Stadnyk emphasized.
According to the Head of the Department, while creating the message and the identity as part of the campaign for the popularization of the country, the creators of the brand were inspired by the success of the GREAT Britain campaign, which has already secured confirmed economic returns of £3.4bn for the UK. "Moreover, thanks to the help and support of British experts, our super creative agency Banda has shaped this brand", she added.
"Among the key tasks of Ukraine Now brand is demonstration of country's achievements that can inspire the whole world and encourage people to visit, start a business, invest in Ukraine", Roksolana Stadnyk underscored.
The Advertising Agency Banda which possesses an impressive portfolio of sucessful projects has created the Ukraine Now brand. The development of branding for Eurovision 2017 song contest which was held in Kyiv is among the achievements.
The Red Dot Design Award is one of the most prestigious international design competitions existing for more than 50 years.