The Ukraine NOW brand designed to popularize Ukraine in the world has received one of the most prestigious Red Dot Design Award in the Corporate Identity category.
Commenting on the event, Prime Minister of Ukraine Volodymyr Groysman stressed this is recognition of our creative industry and the excellent promotion of the state. "Of course, using only graphics will not help to create a positive image, however it is an important instrument. We will continue to work on the brand so that foreigners can recognize, respect and praise the achievements of our country", the Head of the Government wrote on his Facebook page.
The Ministry of Information Policy of Ukraine and Information and Communication Department of the Secretariat of the Cabinet of Ministers of Ukraine coordinated the creation of the brand. Ukraine’s MIP State Secretary Artem Bidenko emphasized that this achievement is a team result. "Of course, this is an impressive and at the same time, an expected result for us - because it is the outcome of a powerful team work. This is a good example when you have to do your work with confidence, believe and fight the result. We will continue to promote Ukraine in the world and achieve professional recognition", Artem Bidenko underscored.
The Advertising Agency Banda which possesses an impressive portfolio of sucessful projects has created the Ukraine Now brand. The development of branding for Eurovision 2017 song contest which was held in Kyiv is among the achievements.
The Red Dot Design Award is one of the most prestigious international design competitions existing for more than 50 years.