The Ministry of Information Policy of Ukraine is launching a new communication campaign "Crimea is Ukraine". The presentation of the campaign was held on 23 February.

"We will not let anyone to forget that the Crimea was illegally annexed by Russia. It was decided to continue the social campaign "Crimea is Ukraine" in order to keep the theme of Crimea on the world agenda”, the Minister of Information Policy Yurii Stets commented the launch of the social communication campaign.

It would be a logical continuation of the campaign that was launched by MIP in March 2015.

Then there was developed an integrated social media campaign in which Ukrainians claim: "Crimea is Ukraine". The aim was to demonstrate that the issue of the peninsula remained a priority for the Ukrainian authorities. Outdoor advertising and promotional campaign were launched in one week, and advertisement in the capitals of the European Union, the USA, Canada, Australia and other countries were posted in one month.