The Cabinet of Ministers of Ukraine approved a single brand Ukraine NOW UA that was suggested by a Ukrainian agency The Banda in the framework of work of the Commission for the issues of Ukraine’s promotion within the Ministry of Infromation Policy of Ukraine and on the proposals of British partners.
The corresponding decision was presented by Prime Minister of Ukraine Volodymyr Groysman at a Gov’t session Thursday.
"A team of the Government, Information and Communication Department of the Secretariat of the CMU, the Ministry of Information Policy, experts worked on the creation of the brand Ukraine Now. We have wound up the work. It will be the brand of Ukraine in the world", said the Prime Minister of Ukraine.
It is assumed that the brand will be the basis for shaping a modular brand book that would become a kind of single voice of Ukraine around the world.
The brand’s logo is designed to be easy to use not only for presentations and information products, but even to be printed on stickers - from travel bags to buses and airplanes.
"We have made a good step to launch branding our country", the Head of Government noted. "I want to thank everyone for your work. From now on, Ukraine has its own brand."