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  • Italy will help promote Made in Ukraine brand in global markets: Yuliia Svyrydenko at G7 ministerial meeting
    Ministry of Economy of Ukraine, posted 15 March 2024 12:21

    Italy will help Ukrainian producers enter global markets and promote the Made in Ukraine brand on trading platforms. This was agreed upon by First Deputy Prime Minister and Minister of Economy of Ukraine Yuliia Svyrydenko and Minister of Enterprises and Made in Italy Adolfo Urso during a meeting at the G7 Ministerial Meeting on Industry, Technology and Digital.

    “The Italian government has a successful track record of implementing programmes to support local producers. Thanks to this support, the Made in Italy brand has become known worldwide. We agreed that Italy would provide experts to help Ukraine promote the Made in Ukraine brand, following the example of how it was done in Italy two decades ago. The Italian partners also offered to help promote Ukrainian producers on such trading platforms as Amazon and others. We are sincerely grateful to Adolfo Urso for his support and willingness to help us implement the Made in Ukraine policy, promote domestic products to foreign markets and expand our export opportunities,” said Yuliia Svyrydenko.

    The parties also discussed the prospects of involving the Italian private sector in the recovery of the Ukrainian economy, as well as joint projects in logistics, manufacturing and other areas.

    “It is extremely important for us to attract foreign investors to the Ukrainian market, both to bring back those who have left the Ukrainian market since the beginning of the full-scale invasion and those who have not worked in Ukraine but are considering this opportunity. First of all, it is about investing in the real sector and localisation of production,” said Yuliia Svyrydenko.

    In addition, the parties discussed problematic issues in the field of lending to exporters and investors from the Italian Export Credit Agency SACE.