On November 6, 2018, the State Secretary of the Ministry of Information Policy of Ukraine Artem Bidenko presented the Ukraine Now national brand at the China International Import Expo 2018 (CIIE 2018) in Shanghai.

"Ukraine Now is not only a successful brand that received the prestigious Red Dot Design Award. This is the most open brand for broader use by entrepreneurs, startups, public organizations, government agencies and ordinary citizens in order to promote Ukraine," Artem Bidenko stressed.

The State Secretary took part in the official opening of the National stand of Ukraine at CIIE 2018, and also moderated the session on creative  industries.

It should be noted that Ukraine for the first time presents its trade, investment and tourism potential at  such large-scale event. The representatives of all these business sectors as well as the public are actively using the Ukraine NOW brand in public communications.

In total 172 countries of the world are represented at CIIE 2018.

"Ukraine is represented by more than 300 leading enterprises of various industries, ranging from investment activities, food and processing industries, industrialization, engineering, creative industries, IT and innovation, tourism and education, as well as investors, buyers and visitors. Chinese investor or buyer will be able to see modern, technological and creative developments in each industrial sectors presented at CIIE 2018", the head of the Ukrainian delegation, First Vice Prime Minister/ Minister of Economic Development and Trade of Ukraine Stepan Kubiv stressed while opening the National stand.