On July 23, 2018, at the Museum of London, the Ministry of Information Policy of Ukraine held a round table "Innovation and opportunity in Ukraine now" devoted to discussing Ukraine's potential in the context of the global economy.

During the event, Ukraine’s MIP State Secretary Artem Bidenko presented the Ukraine NOW brand and told about the opportunities that it opens to leverage investment for our country.

"Our goal is to raise awareness of the global business community about the reforms being underway in Ukraine, about the investment potential of our economy and innovation, which will make it even more competitive on the international scene", said Artem Bidenko.

Among the participants of the round table discussion were acting Minister of Finance of Ukraine Oksana Markarova, First Deputy Governor of the National Bank of Ukraine (NBU) Kateryna Rozhkova, National Anti-Corruption Bureau of Ukraine (NACBU) Director Artem Sytnyk, representatives of banks and investment companies.

Co-organizer of the event was the UkraineInvest Investment Promotion Office.

It should be noted that on July 4, the Ukraine NOW brand was presented at the American Chamber of Commerce.

On May 10, 2018, the Cabinet of Ministers of Ukraine approved the Ukraine NOW brand, developed by the Ukrainian agency Banda within the framework of activities to popularize Ukraine by the Commission on Promotion of Ukraine under the Ministry of Information Policy.