Government has supported the Concept of the Government Communication Reform, developed by the Ministry of Information Policy of Ukraine
On January
20, 2016, during a meeting of the Cabinet of Ministers of Ukraine, the Ministry
of Information Policy of Ukraine presented the Concept of the Government
Communication Reform.
Yurii
Stets: "MIP is committed to reform the system of the government
communication, the implementation of which would improve dialogue with the
society and form understanding and support of the government reforms".
Advisor to
the Minister on strategic communications Alina Frolova, presenting the Concept, noted that the proposed
structure meets the best European practices. In the process of developing of
the document, the Government communication activity was audited, more than 500
pages of data were processed, about 12 communications systems of other
governments were considered and the experience of those, which is the most
relevant to current challenges was involved.
Conclusion is that the Government communication system needs a complete reboot.
"The
structure that has been formed for decades, and was inherited by the
Government, is obsolete and is not fulfilling its main objectives. It must be
reformed, because we have to inform not only the population but also to build a
dialogue and get feedback", - said Advisor during the presentation.
The Concept
plans to put the management of the government communications at the Prime
Minister level, to declare the communication as one of the strategic functions
of the government, to establish a separate Government communication office.
"The
role of the Ministry of information policy of Ukraine is to create conditions
for formation of competitive and independent information space of Ukraine,
protection of information space of the state. In turn, the Government
communication office should deal with a communication support for reforms and
activities of the Government", - said Advisor.
The main
result of the implementation of reform should become an increased level of
public confidence in the government's actions that will reduce risks of
disturbance of people concerning the results of the reforms. And the Government
communication will become professional and ethical.
After the
presentation, the Minister Yurii Stets said that the
funds for the implementation of the government communication reform will be
raised with the help of donor organizations and States-partners of Ukraine.
In turn, the
Prime Minister of Ukraine Arseniy Yatsenyuk noted the importance of such reform
and expressed support for its implementation.
Note that
the Concept of the Government Communication Reform was developed on the
initiative of MIP with the participation of the Secretariat of the Cabinet of
Ministers of Ukraine, a group of independent experts and with the support of
the UK government.