The Government and the public must unite and work in synergy to overcome challenges of today and build a country that will be comfortable and safe to live in. Prime Minister of Ukraine Volodymyr Groysman announced at the World Communication Forum Davos Kyiv 2016 on Monday.

"The executive branch alone cannot change lives. It is our common objective - when both the society and the government unite to achieve the goal we set: the rule of law, no corruption, development of economy, fair social policy, and in the end - a country which is comfortable and safe to live in. This is our joint task", said Volodymyr Groysman.

According to him, over the 25 years of independence a distorted and ‘hybrid’ system has been preserved, the one inherited from the Soviet Union. This system produced corruption, excessive centralization of power, inefficient public finance management, inefficient property management, absence of proper institutional capacity of the government, which would have enabled to take the challenges in the appropriate way.

That is why today, after the Revolution of Dignity, Ukraine has a mission to accommodate transformation within the country, those changes that society determined as a priority, as well as to provide effective integration with the European community, said the Prime Minister.

"All these impose huge responsibilities to the executive branch and the society", he said adding it proves possible only working together.

In this context, communication is important, said the Head of Government. The Government should not just provide information but also to obtain feedback to realize what is really going on and adjust their actions. At the same time it must explain the actions to the citizens.

Simultaneously with internal challenges, Ukraine should address in particular the information aggression being waged against it, urged the Prime Minister. He noted that the Russian Federation spent over a billion dollars annually on communication and "covered by its propaganda network the audience of over 500 million people." According to him, it suggests that using dishonest communication tools things might be substituted for other things.

"There is a fight going on today not between parties, but between ideologies, between principles, between values. And it is important to ensure that the values that unite us - democracy, freedom, the inviolability of international law, freedom of speech - these values win", he stressed.